Turn Scrollers into Buyers on Facebook & Instagram.
We build full-funnel Meta Ads campaigns that take complete strangers and turn them into paying customers — using precision audience targeting, scroll-stopping creative, and data-backed optimization across Facebook and Instagram.
- Full-funnel strategy: TOFU awareness → MOFU nurture → BOFU conversion
- Meta Pixel + Conversions API (server-side) for accurate iOS 14+ tracking
- Creative testing framework: 3–5 ad variations per ad set
- Dedicated creative strategist — we write copy, brief or produce creatives
What's Included
Everything in Your Plan
No add-on surprises. No hidden costs. Every deliverable listed below is included.
Full-Funnel Campaign Architecture
We build campaigns across all 3 funnel stages: awareness (cold audiences), consideration (warm engagement), and conversion (retargeting, lookalikes) — working together as a system, not in silos.
Precision Audience Research
In-depth interest targeting, behavioural audiences, custom audiences from your CRM or website, and lookalike audiences modeled on your best existing customers.
Creative Strategy & Testing
We develop multiple creative angles — static images, video, carousels, Reels — and run structured A/B tests to find your highest-performing ads, then scale them aggressively.
Meta Pixel & CAPI Setup
Proper Meta Pixel implementation and server-side Conversions API setup for accurate attribution in the post-iOS 14 world, so you see real performance, not estimated data.
Dynamic Retargeting
Smart retargeting sequences that serve different messages to people based on where they are in your funnel — site visitors, video watchers, cart abandoners, past buyers.
Dynamic Product Ads
For e-commerce: automated catalogue ads that show each user exactly the products they browsed, dramatically increasing return-on-ad-spend for product-based businesses.
Instagram & Facebook Optimisation
Platform-specific placement optimisation — Stories, Feed, Reels, and Audience Network — with creative sized and adapted for each placement for maximum engagement.
Bi-Weekly Strategy Calls
Regular calls to review performance, align on creative direction, plan upcoming campaigns, and ensure your ads stay ahead of audience fatigue and creative burnout.
Industries We Work With
Our Meta Ads strategies are battle-tested across verticals. Every campaign is tailored to your specific market.
How It Works
Our Proven Process
A structured approach that gets you from zero to results as fast as possible.
Research & Strategy
Competitor ad research, audience mapping, funnel design, and a 30-day creative testing plan before we touch your ad spend.
Creative & Copy Production
We write ad copy for every creative angle and brief or produce the visual assets needed for your first testing round.
Structured Test Launch
We launch with a structured creative testing campaign designed to identify winners in the first 7–14 days with minimal waste.
Scale & Iterate
We scale winning ad sets, turn off losers, refresh creatives monthly to beat fatigue, and report bi-weekly with transparent data.
Why Xpert Digital?
Not all agencies are equal. Here's what separates us from the rest.
Frequently Asked Questions
Everything you need to know before getting started.
We recommend a minimum of $500/month in ad spend to get statistically meaningful test results. Most clients see strong results at $1,000–$5,000/month. Our management fee is separate.
Often Paired With
Ready to Grow with Meta Ads?
Book a free 30-minute strategy call. We'll audit your current setup, identify your biggest growth opportunities, and walk you through exactly what we'd do.