Google Ads

Put Your Business in Front of People Ready to Buy.

We build and manage Google Ads campaigns that capture high-intent buyers at the exact moment they're searching for what you sell — driving qualified traffic that converts into revenue, not just clicks.

  • Full management of Search, Shopping, Display, YouTube & Performance Max
  • Human + AI bid optimization — no set-and-forget auto-bidding
  • Weekly performance reports with clear next-step recommendations
  • You own your account and data — always, unconditionally
6.2x
Average ROAS Delivered
-42%
Average CPC Reduction
+280%
Avg Conversion Growth
30 days
Time to First Results

What's Included

Everything in Your Plan

No add-on surprises. No hidden costs. Every deliverable listed below is included.

Search Campaign Management

Deep keyword research, negative keyword sculpting, ad copy A/B testing, bid strategy management, and quality score optimization for maximum impression share.

Google Shopping & PMax

Product feed optimization, merchant centre setup, Smart Shopping and Performance Max campaigns built to dominate product search results for e-commerce.

Display & Programmatic

Visually compelling display creatives and programmatic targeting across Google's 2M+ site network to reach in-market audiences with precision.

YouTube Ad Campaigns

TrueView, bumper, and non-skippable video campaigns on YouTube that build brand awareness and capture audiences actively researching your category.

Remarketing & RLSA

Strategic remarketing lists for search and display that re-engage past visitors, cart abandoners, and high-value segments with tailored messaging.

Conversion Tracking & GA4

Proper Google Ads conversion tracking, GA4 cross-channel attribution, and custom event tracking so every dollar spent is accurately attributed.

Competitor & Auction Analysis

Monthly auction insights review to understand your competitive landscape and identify untapped bidding opportunities before your competitors do.

Landing Page Recommendations

CRO-focused landing page recommendations to improve Quality Score and turn more clicks into conversions without increasing your ad spend.

Industries We Work With

Our Google Ads strategies are battle-tested across verticals. Every campaign is tailored to your specific market.

E-CommerceSaaS & TechLocal ServicesHealthcare & MedicalReal EstateEducation & CoachingLegal ServicesHome ServicesFinance & InsuranceRestaurants & FoodAutomotiveB2B & Wholesale

How It Works

Our Proven Process

A structured approach that gets you from zero to results as fast as possible.

01

Deep Audit & Research

We audit your account (or competitors if you're starting fresh), research keywords, and map out your full funnel strategy.

02

Campaign Architecture

We build campaigns with proven SKAG or STAG structures, write high-converting ad copy, and configure tracking correctly from day one.

03

Launch & Rapid Optimize

We launch, monitor performance daily for the first 2 weeks, and apply rapid data-driven optimizations to eliminate waste fast.

04

Scale & Report

We scale what's winning, cut what's losing, expand into new audiences and campaigns, and send you a clear monthly report with next steps.

Why Xpert Digital?

Not all agencies are equal. Here's what separates us from the rest.

What You Get
Xpert Digital
Typical Agency
Account Ownership
You own it — always
Agency often retains access
Bid Optimization
Human + AI hybrid daily
Auto-bidding, set & forget
Ad Copy Testing
3–5 variants per campaign
Static copy for months
Keyword Strategy
Monthly deep analysis
One-time at setup
Reporting
Weekly + monthly detailed
Monthly basic only
Contract
Month-to-month
6–12 month lock-in

Frequently Asked Questions

Everything you need to know before getting started.

We recommend a minimum ad spend of $1,000/month to gather enough data for meaningful optimization. Most clients start between $1,500–$5,000/month in ad spend. Our management fee is separate.

Often Paired With

Ready to Grow with Google Ads?

Book a free 30-minute strategy call. We'll audit your current setup, identify your biggest growth opportunities, and walk you through exactly what we'd do.